![]() ![]() Besides the issues mentioned before, the decision was implied also by the will of gaining better performance as - especially in Asian markets - the basic device used for online shopping is a smartphone. The migration was the only way to do that, but there were more factors that argued in favor of these moves. The task was not easy and so it was entrusted the Agency Dn'D (Core Partner), experienced in complex eCommerce projects. The company needed to gain speed and flexibility to provide customers with personalized offers on all desired markets, which wouldn’t be possible without rebuilding the IT architecture and replacing some of the manual processes with automation. Smoothing UX was the number one priority for Jonathan Ribas hired to lead the company’s digital transformation, but building a friendly workflow for non-technical specialists was no less important. ![]()
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